The team at Huntington at Hunters Ridge has learned an important lesson in developing a 55 and older community.
While it is clear simplicity and convenience are essentials of retirement, an active lifestyle is not necessarily important to all.
Conceptual development of Huntington looked very like most 55 and older housing developments. Early plans included plenty of amenities, a giant clubhouse, a variety opportunities for frequent socializing and activity right on site, along with the convenience of zero-maintenance living.
However, the amenities for this kind of lifestyle were not part of the initial build-out and would have to come later in the sales process. Because of this, sales had to be made based on what the buyer could see: new homes located in Volusia County’s tranquil countryside with easy accessibility to the goods and services of Ormond Beach.
Sales started slowly, but finally increased once the community management embraced a new approach.
“About six months ago, we learned there was great success in a promoting a quiet and relaxing life off the beaten path of Ormond Beach,” said Sam __. “We finally found our niche in accepting these buyers were not the same as those seeking out a more vibrant and social atmosphere in the next phase of their life.”
Those early plans shifted and the development of on-site amenities were put on hold. If they choose, residents can instead enjoy shared amenities with surrounding Hunter’s Ridge, including two pools, a fishing pier, tennis courts and more.
With the recent announcement of a 55 and older community with great notoriety coming to Volusia, Huntington Village has seen an enormous increase in sales traffic, from phone calls to on-site tours.
“We are thrilled the nationwide attention nationwide has earned Volusia County a place to be noticed as a retirement destination and it is our pleasure to offer an alternative to wildly active lifestyle being offered nearby,” said Sam ___. “We understand now that everyone heading toward retirement is looking for a party, but they are looking to simplify, downsize and live worry free – all of which we offer here at Huntington.”