Frisco, Texas, June 14, 2022: Awarity, a fast-growing marketing technology firm, is excited to launch Awarity CRM Connect Targeting. Powered by LiveRamp, Awarity CRM Connect makes it easy and affordable for businesses of all sizes to serve ads to their specific CRM lists.
With Awarity CRM Connect, businesses can provide their contact lists or CRM data for advanced targeting in their brand awareness campaign. With the phone numbers and email addresses provided, Awarity will match contacts’ devices and reach them with programmatic advertising on matched devices. This feature allows businesses to re-engage contacts and maintain top-of-mind awareness with their CRM contacts.
One use includes targeting sections of your customer base with creative messaging geared towards their interests and past purchase behavior. For example, sports teams can target past single game ticket buyers and serve them ads to re-engage them and encourage a repeat visit.
Over the past several months, clients of all sizes and industries have been invited to participate in the CRM Connect Beta program. One participant, a minor league sports team, has seen a seven to one return on investment on the media tied to CRM Connect.
With Awarity’s proprietary reporting platform, Awarity Campaign Central, clients are able to monitor campaign performance with Awarity CRM Connect reflected as a targeting tactic.
Awarity provides brand awareness campaigns with affordable minimums. Businesses can add Awarity CRM Connect to their Banner Ad or Connected TV campaigns for an affordable monthly fee of $750. Up to 250,000 contacts can be uploaded, with the ability to use larger contact lists for an additional fee.
Awarity looks forward to helping businesses of all sizes benefit from the latest technology in programmatic advertising.
About Awarity: Awarity generates demand for businesses of all sizes with our approach to programmatic advertising. We pinpoint your target customer more efficiently than any other medium can offer with Banner ads and Connected TV commercials. Campaigns are affordable with campaign minimums starting at $2,000.
Press Release Contact
Company: Awarity
Address: 2600 Network Blvd
City: Frisco
State: Texas
Zip code: 75023
Telephone number: (469) 305-7576
Email address: support@awarity.com