Wavetelligence, a premiere white label digital marketing company located in Frisco, TX, has helped hundreds of small and medium businesses with increasing their annual gross revenue through strategic digital marketing strategies and services. Simultaneously, they’ve helped dozens of digital marketing agencies serve their clients with lead generation and eCommerce sales as well. They’ve done this through white labeling their services and operations. Wavetelligence defines white label digital marketing as, the practice of offering its digital marketing services and operations to marketing agencies at a wholesale price so that the marketing agencies can provide those services to their customers at a reasonable market value. There are thousands of digital marketing agencies in the US alone that specialize in a single field of digital marketing, such as search engine optimization, pay-per-click, website design, or social media. Wavetelligence partners with specialized marketing agencies and provides additional digital strategies and services that the marketing agencies do not currently offer to their own clients. This allows the agencies to increase their value offerings, improve their net margins, and continue to develop the relationships with their clients. It also allows their clients to remain working with the same representatives that they have trusted at the agencies, while now getting all the professional digital marketing services necessary to achieve their desired goals.
The CEO of Wavetelligence, Eric Beckman told us: “I have been in the digital marketing industry since 2009 and have seen the industry grow through the giant leaps of search engines and social media. A web presence is essential for all businesses. Many marketing agencies will pick one field of marketing that they’re great at and just do that. Which is great, but many businesses need more than just one type of marketing strategy to succeed online. A good example is, I developed relationships with website development companies that would ‘refer’ clients to us all the time. They focused on building the websites and we would take over with the marketing after the site was built.” This concept of ‘referring’ clients is extremely well-known between vendors in the digital marketing space and even more renowned across other industries. Mr. Beckman continues, “However, I realized that the end-user clients – ‘small businesses’ – had developed a business relationship with the web companies. Why not maintain that? The clients needed strategic marketing services for their new website, but the web companies didn’t offer any marketing services. Instead of referring them and starting a new business relationship us, I encouraged our web partners to engage in a white label agreement where we would perform all the digital marketing services for their agency. They continue to invoice and communicate with their own clients.”
It should be pointed out that most business owners want to know exactly who they are dealing with and know that whatever vendor they choose is experienced in whatever service they’re selling. After all, there are a lot of incompetent agencies that pretend to be experts. According to one of the Wavetelligence employees we spoke with, 1 out of 6 of the small businesses they work with have owners that claim to be ‘burned’ by a so-called marketing company in the past. That’s a hurdle that every digital marketing agency needs to be willing to address. However, the white label digital marketing business model only works if the white labeler generates successful results. “At the end of the day, we’re in our 5th year of business as a white label digital marketing agency. We doubled in size during the global pandemic. We have a 93% retention rate of end-user clients annually. If we weren’t delivering successful results, we wouldn’t still be in business.” says, Wavetelligence CEO, Eric Beckman.
That begs the question, if you’re paying for a service and that service gets you optimal results, then can you really be upset about who is actually providing the service? We all purchase products from Amazon, but sometimes a white labeled vendor is actually providing the logistical team that delivers that product to your door. They drive an Amazon truck, but they don’t technically work for Amazon. If you have a problem with your delivery, you contact Amazon. As end-user customers, we paid Amazon, not the white labeled delivery service. If it gets there on time and the product is worth the expense, everyone is happy. Well, the same exact thing is happening in the digital marketing industry and it’s been working extremely well for all the agencies that Wavetelligence has partnered with so far.
The Director of Business Development at Wavetelligence, Jim Bloom told us: “We work with social media companies that only offer social media management and social ads to their clients prior to partnering with us. They now have the training, education, and skillset to offer SEO, website design, pay-per-click and streaming TV ads through our alignment. Not only have their service offerings expanded and their overall net margins have increased per client, but now their end-user clients are able to reap the benefits of a full array of digital marketing services that focus on lead generation and sales beyond the original social media services they started with.”
Wavetelligence has serviced over 400 end-user clients over the last 5 years for all of their digital marketing agency partners. That’s only seeming to grow as the company is continuing to grow year over year as the company earns trust and displays integrity through all of their service offerings and operations. Wavetelligence is a relationship-first company rather than a transaction-first company which is shown through all of the pre-sale work and educational training they provide to their marketing agency partners without any monetization of their training services. They do offer marketing and sales training services, but to become an agency partner of Wavetelligence costs nothing. It’s a really outstanding business model that is going to continue to succeed for many years to come because Wavetelligence brings value to the industry, while disrupting the status quo. We can confidently say that white label digital marketing is here to stay.
Press Release Contact :
Company name: Wavetelligence
Address: 8700 Stonebrook PKWY #2656
City: Frisco
State: TX
Zip code: 75034
Email id: info@wavetelligence.com
Telephone number: 2142738818