When simple web-building sites such as Wix began to hit the market, some pundits began to question the long-term value of web designers. Why, they said, would one pay some to create their site when anyone was capable of doing so, on their own? Why outsource this tool away from those who knew the business the best?
This reality has so far been proven wildly incorrect. Web designers have never been in such demand as now, and there are a number of reasons why.
First, these services, in their quest for simplicity, have wound up with a very limited services offering. Their sites are one-page, with little in-site navigation potential. Their use of such services as Flash has proven difficult to transition to services such as mobile. Worse, their sites look broadly similar – to a potential client, the knowledge that you have decided to put only a minimal effort and budget behind your online image can serve as a red flag to their commitment to good practice.
At a renowned web designer, such as Melbourne’s well-respected Tyranny Web Design, there is an awareness of the inability of a one-size-fits-all solution to fit the wide variety of firms that require an online presence these days. A one-page, graphics-heavy site is as suitable to a law firm as a shopfront on Chapel Street. Choosing the background, the graphics, and the message is their forte – it goes far beyond a simple web address.
Bespoke service is the real value of a web designer, and engaging one means you gain an online representation that suits, and leaves no one in doubt as to your devotion to your clients.